Author: Li Pengcheng
Publisher:
Publish Date: 2003-08-01
Features: Renowned universities and teachers, innovative design, passionately crafted to create a brand-new design professional textbook, bridging education and design! One of the most important issues in modern design education is the disconnect between composition and other design courses, making it difficult for students to grasp the role of composition during their studies. Instead, they often engage in mechanical and blind repetition of the same Bauhaus-inspired exercises for decades. What is the relationship between these dry theories, exercises, and the countless fresh visual designs of today? How can composition be applied to design after being learned? This series uses a large number of contemporary and fresh images and design materials to once again demonstrate the core and foundational role of composition in design in an intuitive way. As a starting point for design, this series allows you to explore the diverse landscapes of graphic, color, and three-dimensional composition design. Its strong experimental and operational nature will help you become an innovative and creatively limitless designer.
Author Bio:
Li Pengcheng graduated in 1996 from the Department of Commercial Art Design at the Central Academy of Arts and Design. He has been teaching at the Industrial Design Department of Shanghai Jiao Tong University since the same year. In 2001, he went abroad for academic exchange and conducted in-depth research in various fields of new media design and graphic design. His works have been selected for the "Central Academy of Arts and Design Works Collection" and numerous professional books such as "Black and White Design." He has also led the corporate identity design for companies like Anli Technology, Yitong International, Sanfeng Tools, Fudan Shenhua, Fengjia International, Ruifuxiang Pharmaceutical, and the VIS corporate identity design for the School of Management at Shanghai Jiao Tong University.
Wang Wei graduated in 1998 from the Department of Commercial Art Design at the Central Academy of Arts and Design and has been teaching at the Department of Art and Design at Shanghai Jiao Tong University since the same year. He has won awards such as the selection award for the Hong Kong Handover Poster in "Packaging and Design" in 1997, the New Talent Award and selection award in the 1998 China Book Design Art Exhibition, and the selection award in the Second Chinese Graphic Design Competition. His design projects include: corporate identity design for Tianjin Zhongke Shares, corporate identity design for Tianjin Modern Group, overall packaging design for Baofu Batteries, corporate identity design for Zhejiang Langchao Tools, 72 Outdoor Sports Club design, and Yinmu Clothing design, among others. He is particularly skilled in illustration and graphic design.
Color composition
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