Communication Theory (Origin, Methods, and Applications)

Author: (USA) Werner J. Seern, (USA) James W. Tankard Jr.
Publisher:
Publish Date: 2000-01-01
Features: This book comprehensively introduces influential theories in communication since its inception, the evolution of theories, and the new dynamics of theoretical research in the context of multimedia and new media environments like the internet. It is suitable for students and teachers in journalism, advertising, public relations, or other fields of communication. It provides methods and insights for media professionals in search of knowledge. This book comprehensively introduces influential theories in communication since its inception, the evolution of theories, and the new dynamics of theoretical research in the context of multimedia and new media environments like the internet. It is suitable for students and teachers in journalism, advertising, public relations, or other fields of communication. It provides methods and insights for media professionals in search of knowledge.