Super Planning

Author: Chen Fang
Publisher:
Publish Date: 2003-08-01
Features: At the beginning of the new century, the Chinese planning industry experienced a surge of excitement, and the "First Ten Planning Stars of China" were grandly announced in Beijing. Their successful planning had effects far beyond the industry, with some important projects like "China Quality Long March" and "First International Marketing Festival" generating widespread and profound social impact across the country. These bold and innovative plans also gave rise to numerous renowned corporate brands and social campaigns. These can be considered super-plans, and these planners truly deserve the title of "stars of the Chinese planning industry." This book is the first to select and present the winning cases of these ten stars, featuring the original planning processes of their classic cases.