Foresight (Predicting the future of industries using change theory)

Author: (American) Clayton M. Christensen, Scott D. Anthony, and Erik A. Ronn, translated by Wang Qiang
Publisher:
Publish Date: 2006-06-01
Features: Will a hot new startup succeed or fail? What emerging technologies can consumers use? Do entrants pose a real threat to market leaders? How will government regulation affect the competitive battle? Are the decisions made by company managers wise or short-sighted? Which company will ultimately succeed? Whether you are an investor, analyst, or manager, your success will directly depend on your ability to accurately answer these questions. In this groundbreaking book, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Ronn present a reliable method to help you solve these problems. This book is based on the theories elaborated and proven in Christensen's landmark books, The Innovator's Dilemma and The Innovator's Solution. The Innovator's Dilemma explains why successful companies are oftened by disruptive innovations, while The Innovator's Solution outlines predictive frameworks thatinnovators can use to successfully launch these innovations. In this book, the authors argue that even those without proprietary information can use innovation theory to gain strong insights into the future of an industry and make more informed decisions based on these insights. By conducting an in-depth study of five industries—aviation, education, semiconductors, healthcare, and telecommunications—the book proposes an analytical model and practical tools that decision-makers can use to: