Managerial Economics (Analysis · Problems · Cases)

Author: Lila J. Trott (USA), Dell B. Trott, translated by Li Ke'ning
Publisher:
Publish Date: March 1, 2003
Features: This book has the following characteristics: , it is rich in content and novel. In addition to covering traditional topics such as supply and demand environments, production, market structure, and project management, this book also introduces the application of new economic achievements such as game theory and information economics in corporate management; it includes not only the management decision-making problems of private profit-seeking enterprises but also those of public sector products, projects, costs, welfare, and related decisions; it discusses not only the economic and market environment of enterprises but also their legal environment. The addition of these new contents and the multi-angle research and discussion enrich the content of managerial economics, making it more closely aligned with the colorful reality of corporate economic management, and providing readers with more new theories and knowledge. Second, it emphasizes the international economy and international business environment. In today's increasingly globalized economic activities, how to conduct cross-border operations has become an important issue that businesses cannot avoid. Based on extensive research, study, and related consulting activities on the international business environment, the authors of this book have added three special chapters on international economic background knowledge, international trade, and international investment decisions in this new edition. This unique arrangement broadens readers' perspectives and enhances their strategic thinking awareness and knowledge. Third, the book is rich in cases and exercises. In the "Management Perspectives" section of each chapter, the book provides numerous real-world cases. These cases help readers understand the management and decision-making problems targeted by each chapter's theories through the study and analysis of real-life examples. At the end of each part, the book also provides several comprehensive cases, including those drawn from China that make readers feel familiar. These cases involve various issues discussed in the chapters of this part, enabling readers to comprehensively apply the theories and analyses of this part to solve relatively complex problems. The book is specifically designed with a "Solved Examples" section to help readers master the specific methods and steps for solving various problems. Additionally, at the end of each chapter, the book provides dozens of exercises in three formats and offers answers to some of the exercises. This is highly beneficial for flexibly arranging assignments and self-study. In summary, this book is an excellent and uniquely distinctive managerial economics textbook. It is hoped that its translation and publication will be helpful for the teaching of managerial economics courses in business management colleges and universities in China, as well as for self-study by business professionals.