Operations Management (Meeting the Needs of Global Customers, 7th Edition)

Author: Edward M. Normand, Richard J. Schonberger, He Zhen
Publisher:
Publish Date: 2006-10-01
Features: Operations management involves various aspects such as organizational system design, resource management, process analysis, quality control, operational optimization, and system improvement. The success experiences of some major international companies demonstrate that successful operations management is the key to corporate survival. This book, Operations Management (7th Edition), co-authored by Edward M. Normand, Richard J. Schonberger, and He Zhen, incorporates many new concepts in the field of operations management today. Compared to other operations management textbooks, it has the following features: First, the book emphasizes a core value—operations management oriented toward meeting global customer needs. The processes of a business are essentially processes of serving customers, and the five parts of the book are structured around this point. Second, the book has a strong systematic approach—starting from the systematic perspective of operations management, it summarizes 16 principles of operations management, which are fully elaborated in the corresponding operational functions. Last, this is the first operations management textbook co-authored by Chinese and foreign scholars. The three professors have collaborated to include localized case studies in China, which help Chinese managers apply profound operations management principles in line with national conditions. This book is suitable as a textbook for MBA operations management courses, as a reference for production management, quality management, and other specialized fields in management schools, as well as a training textbook for business management personnel to systematically study operations management.