Cross-Cultural Communication in a Globalized Workplace - Third Edition

Author: (USA) Wan, Bimer
Publisher:
Publish Date: 2006-10-01
Features: Economic globalization has not only changed corporate operations and management but also made interpersonal relationships more complex. Among these changes, cultural conflicts arising from cultural differences have become the biggest obstacle in cross-cultural communication and a primary reason for the failure of mergers and acquisitions by multinational companies. The two authors of this book are experts in cross-cultural business communication. They combine cross-cultural research with business communication, pioneering the field of cross-cultural business communication. The book uses examples from multinational companies as its background, comprehensively explains cultural differences in cross-cultural contexts, and proposes a series of effective cross-cultural communication skills. The book is highly instructive and practical, and through numerous case analyses, it can effectively improve readers' cross-cultural communication abilities and resolve cross-cultural conflicts in globalized work environments. The book is very popular in the United States and is one of the most popular textbooks for management and MBA programs.