China Employer Brand Communication Record - The Concept and Exploration of CCTV's "Absolute Challenge"

Author: Zhan Wei
Publisher:
Publish Date: 2006-10-01
Features: This book evaluates employers as the subject, integrating their goals, values, even personality and character. It transforms employees' sense of happiness into three dimensions: achievement, growth, and belonging, reflected in employees' work experience and the company's growth journey.