Book Series of Overseas Entrepreneurs - The Shoe King Nike: The Birth of a Famous Brand

Author: [US] Julie B. Strasser, Laurie Bakerlund
Publisher:
Publish Date: 1997-08-01
Features: This book introduces the arduous entrepreneurial journey of Nike, the largest shoe company in the United States, with a special focus on the pioneering spirit of its early collaborators—Knight, Bowerman, Johnson, Woddell, Hayes, and Strasser. Starting from scratch, they imported Japanese "Tiger" athletic shoes and later developed Nike Air technology through self-reliance and deliberate innovation. After more than a decade of relentless effort, along with signing "Air Jordan" and fierce competition with rival companies like Adidas and Reebok, they ultimately became the most successful athletic shoe company in the world.