21st Century Advanced Marketing Library - Tourism Marketing

Author: Feng Donglian
Publisher:
Publish Date: 2000-01-01
Features: This book is one of the series "21st Century Advanced Marketing Library," which includes new business models in 21st-century Chinese tourism marketing, the marketing environment of tourism, the psychology and consumption behavior of tourism consumers, target market strategy, tourism product strategy, tourism sales channel strategy, tourism promotion strategy, tourism marketing management, and main reference materials. We hope readers will enjoy this book.