Pali Marketing Idea Bank: Market and Marketing for Small and Medium Enterprises

Author: Qu Yunbo
Publisher:
Publish Date: 1999-01-01
Features: Compared to large and multinational corporations, small and medium-sized enterprises have shortcomings such as insufficient capital and limited product variety. However, they also possess advantages like low inventory, flexibility, and ease of transformation. How to fully leverage their strengths while mitigating their weaknesses is exactly what this book aims to tell you.
Introduction
This book primarily focuses on marketing as the main thread, discussing a series of content related to marketing management of small and medium-sized enterprises, including market environment analysis, research and forecasting, marketing planning, marketing positioning, marketing mix, and other steps. It also specifically addresses the most pressing sales issues and human resource management issues that concern small and medium-sized enterprises. This book is the best reading material for marketing professionals and also serves as a reference for a broad audience interested in the marketing of small and medium-sized enterprises.