Public Relations Basics (Suitable for Property Management Professionals)

Author: Zhang Xuhui
Publisher:
Publish Date: 2004-11-21
Features: This book is compiled based on the teaching outline for the basic course of Public Relations in secondary vocational schools. It has been reviewed and recommended by the Construction Ministry's Guidance Committee for Architecture and Real Estate Economic Management in secondary vocational schools. The book covers the following content: Overview of Public Relations, The Origin and Development of Public Relations, Public Relations Organizations and Personnel, Public Relations Communication, Public Relations Work Procedures, Public Relations Planning, Property Management Documents in Public Relations, Public Relations Special Events, Reception Etiquette. The book focuses on the basic theories and practical techniques of Public Relations. Review questions and skill training exercises are provided after each chapter.