Real Estate Series - CS Research and Practice in the Development of Residential Commercial Properties

Author: You Jianxin et al
Publisher:
Publish Date: 2002-10-01
Features: This book introduces the main content of CS (Customer Satisfaction) theory and elaborates in detail the specific application of CS strategy in the development of residential housing. It mainly includes CS planning, investigation, evaluation, and improvement; customer complaint management; establishing a customer satisfaction index system; using CSI research and evaluation methods, etc. This book is a theoretical work in China that applies CS research to the field of residential housing development. It has unique advantages in evaluating the superiority and inferiority of real estate development project plans and helping real estate development companies promptly correct their development plans. The book has innovative concepts and is illustrated with images.