"Boss" has problems - Misunderstandings in real estate marketing

Author: Zeng Xianbin
Publisher:
Publish Date: 2003-11-01
Features: Professor Zeng Xianbin, a visiting professor at Tsinghua University, is renowned in the real estate industry as the "Zeng Whirlwind." With over a decade of professional experience, having led or participated in hundreds of projects and interacted with thousands of real estate industry leaders, this book analyzes the pitfalls in the entire process of real estate marketing. It also interprets the previously overlooked challenges of operating real estate in different cities, at different tiers, with varying scales, and across different types of enterprises. For industry leaders and professionals, this book is undoubtedly beneficial and highly valuable.