The 6 W's of Customer Approach - Effectively Handling Real Estate Customer Complaints

Author: Jiao Peimin
Publisher:
Publish Date: 2003-12-01
Features: With the rapid development of the real estate industry has come a sharp increase in customer complaints, making newly built homes a hot topic for consumer complaints. Based on a decade of experience and lessons learned from working in customer service within the real estate industry, the author vividly illustrates how real estate developers can improve their customer service and effectively handle customer complaints, thereby restoring their core competitiveness, through 80 distinct case studies. The book is divided into six parts: Why—Why are developers facing the need to recreate? What—What is the core competitiveness of developers? When—What are the key moments in customer service? Where—What aspects can enhance customer satisfaction? Who—Who is suitable for customer service work? How—How to effectively handle customer complaints? The book is written in a fluent and engaging style, is illustrated with visuals, and is highly readable, making it an excellent practical guide for customer service. It serves as a valuable reference for all developers.