Building Enterprise Image Planning

Author: Liu Jie
Publisher:
Publish Date: 2003-01-01
Features: The author has also made every effort to absorb the experience and best practices of other enterprise image planning strategies to enable readers to more clearly understand the current level of enterprise image planning in China's construction industry and more accurately outline the development direction of this field. During the writing process, they referred to and drew on the latest achievements of domestic and international enterprise image planning theories. Through repeated summarization and reflection, they effectively elevated the experience and insights gained from practice. At the same time, to facilitate the practical operations of readers and enterprises, they extensively collected relevant documents and regulations related to enterprise image planning, as well as a large number of logos and related designs from construction enterprises.