Vocational Secondary School Real Estate Economics and Management, Property Management Professional Teaching Series - Real Estate Marketing (Vocational Secondary School Real Estate Economics and Management, Property Management Professional Teaching Series)

Author: Hu Mei
Publisher:
Publish Date: 1997-07-01
Features: This book provides a detailed analysis of the real estate market, marketing environment, and buyer behavior. It introduces the basic principles and methods of market segmentation in the real estate market and the selection of enterprise target markets. It emphasizes the product strategy, pricing strategy, sales channel, promotional strategy, and their combination strategies. Finally, it further introduces several important aspects of marketing management. The book has a reasonable structure and complete content.