Construction Market and Real Estate Marketing

Author: Editorial Committee of This Book
Publisher:
Publish Date: 1998-07-01
Features: Based on a systematic introduction to general markets and marketing principles, this book closely integrates the characteristics of the construction and real estate markets. It focuses on helping construction and real estate enterprises understand and grasp the markets they serve, as well as the need to conduct marketing activities in corporate management. The book highlights the market characteristics, operational mechanisms, and analytical methods of the construction and real estate markets. It provides a detailed analysis and introduction of competitive strategy, target market strategy, and the application of strategies such as product, pricing, distribution, and promotion in the marketing of construction and real estate markets.