Business Strategy of Power Enterprises

Author: Zhang Caiqing
Publisher:
Publish Date: 2004-11-01
Features: This book aims to provide assistance for electricity enterprises entering the market in terms of strategic selection and implementation by introducing and analyzing the concepts of corporate strategy, the strategic environment of electricity enterprises, the overall strategy of electricity enterprises, the competitive strategy of electricity enterprises, and various functional strategies of electricity enterprises such as marketing strategy, production strategy, human resource strategy, image strategy, technology development strategy, and internationalization strategy. As one of the series "Electricity Market Research," this book holds significant reference value for management and decision-makers in electricity enterprises, serves as a training textbook for middle and senior-level personnel in electricity enterprises, and can also be used as a key reference for university students to understand the management of electricity enterprises.