Power target market

Author: Sun Tianxiang Sun Wei
Publisher:
Publish Date: 2003-08-01
Features: Based on the study of fundamental marketing theories and extensive research and surveys on the power market, this book references mature marketing theories and combines the practical aspects of the power industry to transplant the target market theory into the power market for the first time. Focusing on the target market and incorporating the characteristics of the power market, the book introduces the theories and concepts of the target market, as well as the relationship between the power market and the power target market. It elaborates on how to segment and position the power target market, and how to cultivate and develop it. From the perspective of marketing, the book combines specific cases of supply and demand target markets to preliminarily establish a new theoretical system for the power target market, demonstrating certain innovation and inspiration. As a part of the "Power Market Research" series, this book holds significant reference value for general power enterprise management personnel. It can serve as a training textbook for middle and senior management personnel in power enterprises, as well as an important reference for university students seeking to understand the power market.