Modern Car Promotion (For Automotive Business Professionals)

Author: Tang Shisheng (Editor)
Publisher:
Publish Date: 2004-09-01
Features: This book starts from the professional requirements of automotive marketing personnel and provides an introduction to the essential knowledge for the important sales process of car promotion. It aims to help people understand the history of automotive development, world-renowned car manufacturers, and major domestic car manufacturers, as well as the identification codes of cars, key economic and technical data, and commonly used graphic symbols. The book focuses on introducing typical models of various types of cars, analyzing car users, and explaining the key points of the car-buying process to enable the best "human-vehicle matching." This book is one of the professional textbooks for the "Automotive Business" major in national transportation technical schools and can also serve as a reference for people to learn about and purchase cars.