Create breakthrough products—from product strategy to project finalization innovation

Author: (USA) Qian, (USA) Vogel, translated by Xin Yangxiang, Pan Long
Publisher:
Publish Date: 2004-01-01
Features: Many new product developments often fail. Among the few successful cases, even fewer products can redefine their original markets or even create entirely new markets, and ultimately develop into breakthrough products. In the book, Professor Jonathan Cagan and Craig M. Vogel summarize years of research findings, identify a series of factors related to product innovation, and provide a brand-new theory and methodology for developing breakthrough products. This book is a specialized work on corporate design management, suitable for reference in corporate product development and management, and also serves as a textbook for design management majors in higher education institutions.