Advertising art design

Author: Sha Qiang
Publisher:
Publish Date: 2006-01-01
Features: This book is compiled based on the outline of the national vocational and technical college planning textbooks for art and design majors. The main content includes an overview of advertising design, the basic principles of advertising design, the process of advertising design, the constituent elements of advertising design, the creativity of advertising design, the layout and color planning of advertising design, and the artistic expression of advertising design. The book selects more than 170 advertising examples from domestic and international sources. It enhances the visuality of teaching content, with learning objectives provided before each chapter and thought-provoking questions at the end of each chapter. This book is a unified textbook for vocational and technical college art and design majors. In addition to serving as a professional textbook, it can also be used as a teaching reference for other design majors and as a reference for advertising industry designers.