Holiday promotions: 108 promotional ideas and special plans

Author: Ye Suzhen
Publisher:
Publish Date: 2006-03-12
Features: "Holiday Analysis + Action Plans + Classic Cases + Knowledge Links" is the core content and unique selling point of this book. With concise language and an engaging layout, it offers a fun learning experience. Written by experts with extensive practical experience in promotional campaigns, the book includes both traditional Chinese holidays and popular Western holidays celebrated in China. It summarizes and extracts key promotional points and action plans for 24 golden holidays throughout the year. It serves as a practical guide for self-improvement for promotional planning and execution professionals, as well as an authoritative reference for enterprises planning and conducting holiday activities.