Advanced Business Administration Core Courses

Author: Wu Gengsheng, Xu Linqi, Editors
Publisher:
Publish Date: 2006-05-01
Features: This book is divided into two parts. The first part covers overall management knowledge of enterprises, especially the systematic knowledge of economics and strategic management that business managers should possess. The second part starts from the practical needs of various functional management activities of enterprises and systematically introduces the theory and practice of corporate functions such as marketing, operations, human resources, accounting, finance, corporate governance, organization, business law, and technological innovation.