Interpreting Shunchai - The Enigma of a Company's Unconventional Expansion

Author: Zheng Aimin
Publisher:
Publish Date: 2005-02-21
Features: Opening chain stores to sell houses, leading the industry with billions, and quickly reshaping the landscape of Chinese real estate with a "latecomer" attitude; separating the growth value of Chinese cities while ruthlessly reordering behavior. – By the end of 2004, Soochow stood out among several candidate giant enterprises such as Vanke, Shangai, China Mobile, and Gome, and was honored as the "2004 Big·China's Annual New Company" by media outlets such as Newweek, Sina News, and Eastern Television. The award citation is as follows. In the past two years, Soochow's "wolf pack" and their "alpha"—"real estate" Sun Hongbin—have been the most controversial and enigmatic figures in business. Will they collapse like Delong? Can they continue their unconventional expansion and maintain the top position in China's real estate industry? Will their unique business model and corporate culture create another miracle? This book will help you unravel these mysteries.
This was once a hotly debated buzzword, with mixed praise and criticism. Wherever the Soochow army went, controversy followed. In the street talk of ordinary people, the pronouncements of experts and celebrities, the passionate writings of erudite figures, and the intense coverage of the media. Especially after the Spring Festival of 2004, with the explosion of controversy nationwide following the exposure of Soochow's Century Development project in Daxing, Beijing, and other websites, the debate reached its peak. Wherever Soochow went, skepticism trailed.
Ten years, from 500,000 to 10 billion—a Chinese business legend, a story of a company's unconventional expansion. The reporter Zheng Aimin from Tianjin Daily tracked the founder of Soochow, Sun Hongbin, as well as hundreds of ordinary employees, witnessing the growth trajectory of Soochow over the past decade. Based on extensive first-hand materials, the reporter objectively and truthfully narrates Soochow's explosive growth from a starting point of 500,000 ten years ago to annual sales of 12 billion, becoming the No. 1 in the Chinese real estate industry. The book offers unique and incisive analyses and interpretations of the doubts and concerns raised by industry insiders and the media—whether the capital chain can keep up, the risks of nationwide expansion are too great, the rapid expansion speed may lead to loss of control, and the ambition to challenge the throne, among others.