Dare to lead

Author: (American) Merriam-Webster, translated by Leng Yuanhong
Publisher:
Publishing Date: 2005-05-01
Features: This book collects the success stories of 50 global business leaders. Their success stems from their courage to discard tradition and forge their own paths. Larry Page and Sergey Brin rose above fierce competition to build Google into the world's leading search engine without spending a penny on brand promotion. John O'Shea applied his previous success experience to a completely unfamiliar industry, magically turning $1.5 million into a $450 million return in just 18 months. Gert Boyle fired all his professional consultants and ran the company his own way, ultimately saving the struggling Columbia Sportswear Company and transforming it into the world's largest outdoor apparel company. The other 47 unique, creative, passionate, and bold top CEOs share thought-provoking real-life stories. This book is a must-read for frontline managers navigating the ever-changing market, as well as entrepreneurs preparing to pursue their own startup dreams, MBA students, and management professionals and students.