How to Become a Gold Supplier 251 Clever Ways to Win Retailers

Author: Rick Siegel [USA]
Publisher:
Publish Date: 2005-06-25
Features: This book vividly and accurately elaborates on the rich connotations and application methods of circulation technology, showing us that through technology, suppliers and retailers can fundamentally achieve perfect integration and mutual promotion. It is hoped that suppliers will read it, and retailers will read it as well.
Executive Deputy Secretary-General of the Retail Supply Chain Professional Committee of the China Business Federation, Yi Zhongge: If you aspire to become a product supplier widely favored by retailers, this book will offer you many insights.
General Manager of Shanghai Shopping Mall Management Consulting Co., Ltd., former Deputy General Manager of Shanghai Friendship Nanfang Shopping Center, Wu Huichao: This book can help suppliers navigate various complex situations. Explore strategies for establishing business relationships with customers, and it will help you recognize the true value of customer loyalty, making you a gold-standard supplier!
· Understand why becoming a popular supplier is not just about offering the lowest price.
· Learn why advertising cooperation programs are more valuable than simply paying for a client's ads.
· Discover how to build cooperative relationships with customers, making them seek your advice.
· Realize why there are always budget constraints for supplier proposals.
· Appreciate why your greatest wealth is your creativity and experience—learn how to leverage it.
· Explore new methods to promote your company without spending much money.
· Master what to do and what not to do when participating in exhibitions from a retailer's perspective.
And so much more—251 tips to help you win in the business war!
The author has put in substantial effort to present this book in a simple and accessible format. The strategies and methods provided are reusable and effective tools. The greatest help this book offers is: even with the smallest budget, you can create infinitely creative promotional strategies. It is a highly practical tool.
The target readers of this book can be suppliers, manufacturers, and various types of retailers. Through this book, they can gain some very practical and effective promotional strategies. Sometimes, without requiring significant investment, just a bit of creativity is enough to seal the deal. These strategies can be directly applied in practice and will produce unexpected results.