Introduction to Modern Advertising -- Teaching Material Accompanying Beijing's Fine Course

Author: Luo Ziming
Publisher:
Publish Date: 2005-10-01
Features: "Introduction to Modern Advertising" was awarded as a premium course by Beijing in 2004, and this book is the accompanying textbook for it. This book discusses advertising from the perspectives of business management and marketing, capturing the essential characteristics of advertising. It covers all aspects of modern advertising, with a complete theoretical system and detailed knowledge content. The book provides a detailed introduction to the business process and operational key points of modern advertising, enabling readers to quickly grasp the essentials of advertising.