Marketing English (Booklet Accompanying)

Author: None
Publisher:
Publish Date: 2000-01-01
Features: In today's business world, directness, speed, simplicity, and clarity are key. Outdated rituals and persuasive sales talk are no longer effective. The seller's responsibility is to state facts and demonstrate the uses and advantages of the product in a concise and clear manner. Are your marketing emails going unnoticed? Are you rejected within ten seconds? It may not be the product or service—it could be your English. "Marketing English" lists situational dialogues and various letter examples, offering techniques to attract customers and help more people recognize your target product or service, thereby increasing sales. The book is divided into two main parts: dialogues and letters, with "Phone Marketing" written based on the aforementioned principles. As for "Mail Order," as long as the email design is well-crafted and appealing, it can often bring in additional revenue. The book covers over sixteen industries, including insurance, real estate, finance, beauty, health foods, and more, with each dialogue or letter example serving as a reference. Of course, designing a marketing plan that perfectly suits a specific product requires your mind and creativity. Comes with 2 audio tapes!