FLASH technology or art

Author: Wang Bo
Publisher:
Publishing Time: Not Available
Features: As a web-based software, Flash emerged in the late 20th century and rapidly developed. Its continuous technological leaps and innovations laid the material foundation for its popularity. This book offers a reflective introduction to Flash from both technical and cultural perspectives, including its characteristics as an interactive software and its evolution, as well as its rise, development, peak, and decline as a cultural phenomenon in China. The book analyzes representative Flash works in China, explores the artistic legitimacy and characteristics of Flash, and reflects on the potential of Flash after the (noise) fades. It is a hybrid read about Flash, flash artists, popularity and creation, art and technology, and software and media. In today's world of frequent technological upgrades across all fields, it seems anyone could fall behind with a single misstep. However, behind all the seemingly complex and sophisticated technologies and programs, and on the other side of all the ever-changing popular symbols, there will always be an unending quest for creativity and a respect for the genuine emotions experienced.
【Author Bio】 Wang Bo, also known as Pi San, currently resides in Beijing and has long been dedicated to the research and creation of Flash animation and multimedia art.
◎ Started experimenting with Flash in 1999.
◎ In 2000, developed the first Flash music album in China at Yishutang Technology Co., Ltd.
◎ In 2001, held the solo exhibition "PLAYME—Wang Bo/Pi San Network Multimedia Works" (Beijing Zangxinxin New Media Art Space).
◎ Created Flash animations for Meng Jinhui's film "Flying Like Chicken Feathers."
◎ In 2002, participated in the inaugural Guangzhou Contemporary Art Triennial with the Flash interactive animation "Dream of Dreams" (Guangzhou Art Museum); took part in the exhibition "Three Expressions of Time" with the Flash interactive animation "Pi San's Seven Days."
◎ In 2004, created Flash animations for Jia Zhangke's film "The World."
【Table of Contents】
Preface
Chapter 1 What Is Flash
1. What Is Flash
2. From Flash 2.0 to Flash MX
3. Characteristics of Flash
Chapter 2 Flash in China
1. The Early Players
2. Flash Artists and the Flash Empire
3. Types of Flash Works
4. The Illusion of Flash's Prosperity
5. Examples of Works
6. Reasons for Popularity and Obscurity
Chapter 3 Flash Art as Network Art
1. The Immediacy and Speed of Network Dissemination
2. Transience and Replicability
3. Multimedia Characteristics
4. Interactivity
5. Non-linear Hyperlink Structure
6. Unfinished State
7. Shift in Authorial Identity
8. Virtuality
9. Populism and Personalization
Chapter 4 About Interactivity
1. The Essence of Communication—Interactivity
2. What Is Interactivity
3. Networks and Interactivity
4. Interactivity as a Technology
5. Interactivity as a Spirit
Chapter 5 About Creation and Collaboration
1. The Real Sense of Nothingness
2. The Extending Tool
3. Technical Interest and Expression of Intent
4. Interactive Collaboration Spirit
5. Reflections on the Work Process
6. Open Prospects—Flash as an Artistic Medium