Reputation and Wealth -- How Successful Businesses Win Reputation

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Features: A good reputation is a sustainable competitive advantage. In this book, Fornell and Varadarajan tell us how successful companies leverage the support of employees, consumers, and investors to enhance the value of their reputation capital. It's truly a great book! Companies with a good reputation often find it easier to attract customers, investors, and high-quality employees, and they can weather crises that would. This book will show you how to accurately measure a company's reputation, estimate its business value, and systematically increase its value in the short and long term.