Crisis Public Relations - Retrospective and Comments on Typical Crisis Public Relations Cases in China

Author: You Changqiao
Publisher:
Publish Date: 2006-10-01
Features: With the increasing intensity of brand competition and the gradual improvement of media supervision and economic regulations, more and more brand crises have come to public attention. The frequency of crises, their impact, and the scope they affect are all sufficient to indicate that Chinese brands have entered a high-risk period for crises. In fierce market competition, the ability to prevent crises and successfully conduct crisis public relations after they occur determines the survival or demise of a company. Learning from the past is crucial for the future. This book focuses on summarizing 67 influential and representative brand crisis cases that have occurred in China since 1991. Through numerous real-life examples, it presents the experiences of the successful and the lessons of the unsuccessful to business managers. It helps them enhance their understanding of crisis public relations and their ability to handle crises. It is worth mentioning that this book creatively proposes the "5S" principles of crisis public relations and the "Ambush from Ten Sides" strategy, providing efficient action guidelines for business managers. These guidelines can effectively help managers prepare for potential crises and prevent them, as well as guide them in crisis management, helping businesses transform "crisis" into "opportunity."