Cross

Author: Wang Fu'an
Publisher:
Publish Date: 2003-10-01
Features: Achieving a leap from being a participant to a leader in the industry relies on strategic competition. Strategic competition means moving in different directions, self-limiting, and undergoing corresponding transformations in corporate culture, management structure, operations, and other aspects. This book provides an in-depth study of the experiences and lessons learned from the transformation and leapfrogging of both overseas and domestic enterprises. It explains macro-level strategies, transformation, and innovation, supported by classic case studies from numerous renowned domestic and international companies.