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Author: Jin Zhengkun
Publisher:
Publish Date: 2006-05-01
Features: The upcoming publication of Professor Jin Zhengkun's Golden Sayings of Etiquette has already garnered widespread attention. Within days of the announcement, 27 television stations such as CCTV, CETV, Shanghai Television, Wuhan Television, and others have rushed to report on it. Dozens of websites including Sohu, Sina, QQ, NetEase, and TOM have also heavily promoted it. Over 40 national newspapers and media outlets, such as China Youth News, Beijing Youth News, Beijing Evening News, Xinmin Evening News, and Shanghai Overseas Chinese News, have launched a three-phase promotional campaign. This reflects the high expectations and optimism surrounding the book. If you wish to enrich your knowledge and further elevate your personal taste, then Professor Jin Zhengkun's Golden Sayings of Etiquette will be a rewarding read for you! It will help improve your communication skills, enhance your personal qualities, and maintain both your personal and corporate image, making you a master of interpersonal communication and social etiquette, and enabling you to excel in both political and business arenas.
Book Description: In this vibrant March, willows have already burst into new green under the gentle embrace of the spring breeze, and people's hearts are as pleasant as the wind itself. On such a poetic day, who wouldn’t want to enrich their knowledge, who wouldn’t aspire to face each day with grace, and who wouldn’t hope to further elevate their personal refinement? Professor Jin Zhengkun’s Golden Sayings of Etiquette may be the perfect gift for you this spring, bringing you a bountiful harvest!
Anyone who has watched Professor Jin Zhengkun’s etiquette lectures on television will be impressed by his brilliance, profound knowledge, and sharp insights. They will deeply admire his dynamic energy and insightful perspectives, and they will be captivated by his engaging stories and witty delivery. The truth of the matter speaks for itself! Golden Sayings of Etiquette combines the essence of Professor Jin’s years of etiquette lectures, covering over 100 etiquette details from everyday life to formal international interactions. Each chapter cites typical examples from daily and professional life, helping you improve communication skills, enhance personal qualities, and maintain both personal and corporate images, making you a master of interpersonal communication and social etiquette, and enabling you to excel in both political and business arenas.
Sometimes, for most office workers, women often wear long, flowing hair, while men’s waists are always burdened with items. Women may think they look charming, and men may feel confident, but the preface of this book clearly tells you how unrefined such behavior is: “A woman’s long, flowing hair is full of feminine charm. You might not realize it, but it’s a sign of youth. If you casually flick it, you might just dizzy a nearby guy. That’s called fiddling with one’s hair, and it could even be labeled as unfair competition. A person of status never carries anything on their waist in public. Have you seen Putin with a phone around his waist? Have you seen Annan with keys on his belt?”
With the advancement of modern communication technology, mobile phones have become the most common communication tool. However, what we lack is etiquette when making calls. To illustrate why it’s inappropriate to call during rest time, especially meals, Professor Jin uses humorous language: “Honestly, we’re all pretty busy. I’m just like you—only an hour for lunch—and you call me for a long chat. It ruins my appetite, disrupts my digestive system, and even harms my life.”
Thus, the book covers over 100 etiquette details from daily life to international reception, and as Professor Jin explains, you’ll quickly and effortlessly grasp the norms and remember them deeply. This will help you pay constant attention to your behavior in life and work, improve your cultivation, and shape your personal image.
Additionally, the cover and spine design of this book are distinctive, perfectly blending elegance and simplicity, exuding sophistication. Etiquette requires attention to detail, and mastering details requires wisdom. Let us seek the most unique expression and find the perfect guidance from Golden Sayings of Etiquette!