I'm crazy about "Super Girl"

Author: Sun Xiantao
Publisher:
Publish Date: 2005-08-01
Features: Here presented to you is a collection of reports on "Super Girl" from The Beijing News over the past few months. During these months, we witnessed the birth of a ratings phenomenon together with our readers and shared the joys and reflections of an ordinary television audience. Now, let's return to those unforgettable days and nights, reliving the Super Girls who brought us both laughter and tears! Comprehensively records the hundreds of days and nights of the Super Girl carnival, uncovering the inner workings of the sea selection, Top 10 competition, Ke Nan's withdrawal, signing disputes, and more. Exclusive interviews with the top three Super Girls, revealing the growth mysteries of Li Yuchun, Zhou Jielun, and Zhang Liying! Comprehensive interviews with judges Ke Yimin, He Nan, He Jiong, Xia Qing, hosts Li Xiang, and Wang Han, uncovering the behind-the-scenes operations of the Super Girl phenomenon! A Super Girl show—musicians hear "dolphin sounds," entrepreneurs see money; sociologists see "neutralization," politicians see democracy. Hundreds of millions of ordinary television audiences find joy in it. Yes, nothing is more unforgettable than joy. Especially when this joy comes so effortlessly. Super Girl is undoubtedly a myth on China's television screens over the past decade, a breakthrough journey for local stations aspiring to become national giants, and a true event in the entertainment lives of the Chinese people in 2005. From a professional perspective, the success of Super Girl can be attributed to three key factors: First, it provided a new form of entertainment for Chinese television audiences, significantly expanding their age range. According to our observations, many "fans" of "Cool Fans," "Corn," and "Box Rice" were almost non-existent in television viewership; however, this time, Friday's Super Girl shows brought them back to the screens. Second, it respected the tastes of the masses. For a long time, our television programs have been accustomed to top-down indoctrination, lacking an understanding of ordinary human nature and universal interests. Since Super Girl has arrived, let the experts feel good about their own fields, while the people can use remote controls to register and vote via text messages to select their favorite "Super Girls." Third, mature marketing and promotion strategies, especially the skillful use of various new media. Although Super Girl originated on television, its rise began online—with millions of posts and hundreds of millions of text votes, we witnessed the incredible passion and massive consumption power of Chinese television audiences, allowing Hunan TV to profit immensely from the "Super Girl game." No one is "born out of thin air." The Super Girls shining on stage were once ordinary daughters of ordinary families—this is the core rule and enchanting charm of the "Super Girl game." Over these months, we witnessed the birth of a ratings phenomenon, the growth of some Super Girls from ordinary to extraordinary, and shared the joys and reflections of an ordinary television audience. Now, the smoke of the Super Girl competition has just cleared. Let us place the once fervent attention in our gentle gaze, turning our focus to the Super Girls who have just embarked on their long journey. Thank you for the laughter and tears they brought us, and we wish them the futures they desire. A Super Girl show—musicians hear "dolphin sounds," entrepreneurs see money; sociologists see "neutralization," politicians see democracy. Hundreds of millions of ordinary television audiences find joy in it. Yes, nothing is more unforgettable than joy. Especially when this joy comes so effortlessly. Super Girl is undoubtedly a myth on China's television screens over the past decade, a breakthrough journey for local stations aspiring to become national giants, and a true event in the entertainment lives of the Chinese people in 2005. From a professional perspective, the success of Super Girl can be attributed to three key factors: First, it provided a new form of entertainment for Chinese television audiences, significantly expanding their age range. According to our observations, many "fans" of "Cool Fans," "Corn," and "Box Rice" were almost non-existent in television viewership; however, this time, Friday's Super Girl shows brought them back to the screens. Second, it respected the tastes of the masses. For a long time, our television programs have been accustomed to top-down indoctrination, lacking an understanding of ordinary human nature and universal interests. Since Super Girl has arrived, let the experts feel good about their own fields, while the people can use remote controls to register and vote via text messages to select their favorite "Super Girls." Third, mature marketing and promotion strategies, especially the skillful use of various new media. Although Super Girl originated on television, its rise began online—with millions of posts and hundreds of millions of text votes, we witnessed the incredible passion and massive consumption power of Chinese television audiences, allowing Hunan TV to profit immensely from the "Super Girl game." No one is "born out of thin air." The Super Girls shining on stage were once ordinary daughters of ordinary families—this is the core rule and enchanting charm of the "Super Girl game." Over these months, we witnessed the birth of a ratings phenomenon, the growth of some Super Girls from ordinary to extraordinary, and shared the joys and reflections of an ordinary television audience. Now, the smoke of the Super Girl competition has just cleared. Let us place the once fervent attention in our gentle gaze, turning our focus to the Super Girls who have just embarked on their long journey. Thank you for the laughter and tears they brought us, and we wish them the futures they desire.