Introduction to Digital Media Art

Author: Li Sida
Publisher:
Publish Date: 2006-11-01
Features: This book is a comprehensive textbook that discusses the theory and practice of contemporary digital media art, summarizing the author's many years of teaching and research in digital media art design. From the perspective of the development of science and art, the book provides an in-depth and systematic elaboration on the history and current state of digital media art, the relationship between digital media art and the creative industry, the disciplinary knowledge system, scope, methodology, and core curriculum system of digital media art. Through numerous examples and illustrations, it clearly and concisely explains the origins and development patterns of digital media art, highlighting its connections and distinctions from related fields, thereby helping readers deepen their understanding of the essence of digital art, digital media, and information design. The book is rich in content and visually engaging, divided into 7 chapters, with each chapter (except the 7th) including a summary and discussion questions. The main content includes the scope and main characteristics of digital media art, the object scope and classification of digital media art, creative methods of digital media art, the formation and development of Western scientific and artistic perspectives, a brief history of digital media art, and the plastic language of digital media art. It also introduces the current applications and development prospects of computers and digital media in graphic design, advertising communication, animation production, online media, and online games. This book can serve as a teaching material for introductory and advanced courses in digital media art, such as "Introduction to Digital Media Art," "Fundamentals of Digital Media Design," "Introduction to Multimedia Art Design," and "Introduction to Digital Art," suitable for undergraduate students in art, design, animation, media, and advertising. It can also be used as a self-study book for enthusiasts of digital media art design. Additionally, the book provides supplementary learning materials, including electronic teaching plans for each chapter, some sample illustrations, certain exercises, and related resources, which can be downloaded from the Tsinghua University Press website (www.tup.com.cn) or directly contacted with the author via email (sida@263.net).