Author: By M. Hitt et al. (Auth.), Translated by Riwei et al.
Publisher:
Publish Date: 2004-10-08
Features: This book is well-structured and highly organized, starting from the elements of strategic formulation, moving through the process of strategy formation, and then to strategic implementation and evaluation, with each step logically connected and meticulously thought out. The content is rich, up-to-date, and strongly relevant to the times. As a classic textbook, it not only integrates the latest research findings in cutting-edge corporate strategic management but also adopts a lively and engaging writing style. It includes development chapters with cases, strategic focuses, review questions, application discussion topics, ethical issues, and online exercises, enabling readers to comprehensively grasp the core content of the course. The book is divided into three parts, following the main thread of the elements of strategic formulation—strategic formation process—strategic implementation and evaluation. It covers the strategic management process from both the conceptual and action perspectives, discussing topics such as the dynamic competition between firms and its impact on corporate strategic outcomes, specific approaches to achieving strategic competitive advantages, the crucial role of strategic leaders in strategic management, and how firms can achieve entrepreneurship and innovation through internal innovation, strategic alliances, external acquisitions, and venture capital. It also explores the global competitive landscape of the 21st century and strategic thinking in new environments such as the internet and e-commerce. The book is supplemented with numerous complete cases, demonstrating the application of the concepts and methods of strategic management in different organizations. This book is suitable for undergraduate and graduate students in management, MBA students, corporate business managers, and researchers in related fields.
Strategic Management, Competition, and Globalization (Concepts) (4th Edition of the Original Book)
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