Photoshop CS2 Graphic Advertising Design Classic 108 Examples

Author: Feilong Studio
Publisher:
Publish Date: 2006-11-01
Features: This book discards traditional teaching methods and theoretical dogmas, starting from actual commercial advertising case studies. Through 108 typical cases across 14 categories such as newspapers, magazines, posters, DM, POP, outdoor advertising, CI, UI, card comics, cards, illustrations, packaging, real estate, and automotive advertising, it elaborates in detail on the creative ideas, expressive techniques, and technical key points of various commercial advertising designs. The book features compelling cases, strong practicality, and a combination of theory and practice. The author ingeniously integrates essential knowledge of Photoshop with commercial advertising case studies, striving to help readers expand their design horizons and thinking while learning techniques. It encourages clever and practical learning, enabling readers to easily complete the design of various commercial advertisements. While deeply analyzing case-making techniques, the author also generously shares his years of accumulated valuable design experience, production skills, and industry knowledge with readers. This not only provides a rare learning opportunity for beginners in graphic design to gain industry experience and improve practical skills but also offers valuable creative ideas, practical techniques, and design experience references for professionals engaged in graphic advertising design.