Department Store - Creative Marketing. Hand-drawn POP

Author: Huang Renming
Publisher:
Publish Date: 2005-08-01
Features: As there are many forms of POP (Point of Purchase) advertisements for sales points, the hand-drawn POP format is the most direct and effective in sales venues. This book focuses on introducing hand-drawn POP in department stores and supermarkets. In supermarkets, daily necessities and household goods are closely related to people's lives, with a wide variety of products. Even for the same type of product, there are numerous manufacturers and brands, all placed together for consumers to choose freely. In addition to factors such as product packaging, price, and others that contribute to consumers' purchase motivation, POP advertisements also play a crucial role as "silent salespeople." Daily necessities are essential items in people's lives. When designing POP advertisements for such products, designers should fully understand the product's characteristics and the merchant's sales strategy, while also observing and researching competing products in the same category. Then, they should express the product's most enticing information in a direct artistic language based on their unique creativity. For this type of POP advertisement, what should be considered is the sales venue environment, thinking from the perspective of a consumer and placing visual perception in a prominent position.