Enterprise Survival Principles

Author: Deng Zhenghong
Publisher:
Publish Date: 2006-10-01
Features: Basic Survival Principles, Core Survival Principles, Survival of the Fittest! The Way of Enterprise Survival, Development, and Competition! How Long Can You Survive with Yesterday's Methods? What Gives You the Right to Participate in Global Economic Competition! Basic survival is about maintaining livelihood, so enterprises must solve the "warming and feeding" problem; core survival is about living a happy life, so enterprises must enhance their own survival significance. This is a work that allows readers to easily grasp profound insights, freely spark associations, skillfully blends many stories with cultural management, and integrates deep principles with practical methods. During the high-incidence period of Chinese enterprises "strategically retreating," almost all enterprises face such questions: What gives you the right to survive? What is your survival method? How long can you survive with yesterday's methods? What gives you the right to participate in global economic competition! "Enterprise Survival Principles" is a timely rain for enterprises, and I believe readers will definitely find satisfactory answers in it. — Zhang Hongjun, Deputy Secretary-General of the China Enterprise Culture Promotion Association, Director of the Education Committee (Training Center), Executive Secretary-General of the China Enterprise Culture Ten Thousand-Mile Tour, Expert Committee Member of the National Enterprise Culture Management Assessment Committee, and Special Research Fellow of the China Development Strategy Research Association
Enterprises should think about problems as market competitors. If everyone does not regard themselves as market competitors, enterprises will fail to survive. We propose implementing internal market-oriented operations to ensure that every link can survive under market conditions, so that the entire enterprise can survive. If every link cannot survive, the enterprise will certainly not survive either. Some enterprises call their historical best level the "line of death," the domestic advanced level the "line of survival," and the international advanced level the "line of hope or happiness." Only when your level reaches the international standard does the enterprise have hope. If you believe that your level has only reached your enterprise's historical best and are satisfied with it, the situation will be quite dire. Everyone is moving forward, yet you are still arrogant and complacent, blindly optimistic—death is not far away. — Zhang Deming, 10th National People's Congress Representative, Chairman and General Manager of Balin Petrochemical Company