Fashion Studies

Author: Zhang Xing
Publisher:
Publish Date: 2006-10-01
Features: This book systematically analyzes and discusses the characteristics and patterns of fashion, as well as the hierarchical, communicative, and methods of fashion dissemination. It combines modern fashion history, market changes, and brand planning theories for a comprehensive examination. The book is practical, with in-depth analysis, offering guidance for fashion design, staying updated on market trends, and managing brand clothing. It is part of the "Fifteenth Five-Year Plan" Ministry-Level Planning Textbook Series, with strong knowledge, systematic, and theoretical content. In addition to serving as a teaching material for faculty and students of fashion-related institutions, it can also be used as a reference for industry professionals.