Modern Principles and Applications of Psychology - (Second Edition)

Author: Zhu Baorong
Publisher:
Publish Date: 2006-10-01
Features: This book is the teaching material for the course "Principles and Applications of Modern Psychology" at Fudan University. The revision has significantly expanded the original content to reflect the latest research findings in applied psychology. The book is divided into three parts: Part 1 "Principles and Applications of Individual Psychology" introduces the psychological processes and characteristics of individuals, which are the main focus of modern psychology research; Part 2 "Principles and Applications of Group Psychology" covers the psychological phenomena existing in social groups; and Part 3 "Major Application Areas of Psychology" introduces the main branches of applied psychology, including criminal psychology, environmental psychology, consumer psychology, organizational psychology, educational psychology, and clinical psychology, highlighting the key achievements in these fields. The book is easy to understand and presents complex concepts in a clear and accessible manner, serving as a popular textbook that integrates principles with applications.
This book is the teaching material for the course "Principles and Applications of Modern Psychology" at Fudan University. The revision has significantly expanded the original content to reflect the latest research findings in applied psychology. The author has incorporated relevant materials from numerous works, reflecting the latest research in this field. The content is easy to understand and presented in a clear and concise way, making it suitable for readers without a background in psychology. However, through studying this book, readers can gain a general understanding of the principles of modern psychology and its major application areas, laying a foundation for further advanced study in psychology or specialized branches of the discipline. The book is divided into three parts, consisting of seventeen chapters. Part 1 "Principles and Applications of Individual Psychology" introduces the psychological processes and characteristics of individuals; Part 2 "Principles and Applications of Group Psychology" covers the psychological phenomena existing in social groups; and Part 3 "Major Application Areas of Psychology" introduces the main branches of applied psychology.