Writing and Analysis of Marketing Cases

Author: Feng Liyun
Publisher:
Publish Date: 2003-07-01
Features: To say nothing of it, the vast majority of China's industrial and service enterprises have entered a new historical period of "marketing as both success and failure." We have launched this series of "21st Century Marketing Practice Books" to provide entrepreneurs and operators eager for success with new marketing theories and marketing practice cases of great reference value, helping them gain success in the global marketing war. The main feature of this book is that it differs from other marketing case books currently available in the market. First, it approaches the topic from a unique perspective, namely, based on exploring and researching the reaction of marketing practice on marketing theory, it places greater emphasis on how to collect information in marketing practice. From various aspects such as the industry, background, products, problems faced, and competitors of the enterprise, it constructs the framework and writing techniques for each marketing case, providing readers with a comprehensive understanding and support for further mastering marketing theories, concepts, and techniques.