Carolos Gohn (A Manager's Confession as a Cost Killer)

Author: Carlos Ghosn, [French] and Yasuhiko Yoshino, translated by Wu Zhongsen
Publisher:
Publish Date: 2005-07-01
Features:
A globally recognized cost killer: He took on the most challenging corporate restructuring in history and, within a few years, saved the brink-of-bankruptcy Nissan Motor from collapse, turning it into the world's most profitable car company. This extraordinary achievement, along with his effective cost control and the successful turnaround strategy centered on "cross-departmental teams," has been dubbed the "Ghosn Management Model" by economists and has become a key reference for studying corporate revitalization.
The reformer of "The Chrysanthemum and the Sword": In just three years, he brought a completely desperate massive company back to life, reviving hope in the Japanese economy, which had been in decline for over a decade. In the process, he became a national icon in a Japanese society that had long been resistant to foreign culture. In the past 150 years, only three individuals have had such a transformative impact on Japanese society: Commodore Perry of the U.S. Navy in 1853, General Douglas MacArthur in 1946, and today, Carlos Ghosn.
A global citizen of the automotive industry: Born in Brazil, with French nationality and Lebanese heritage, he is fluent in five languages. He has worked in multinational corporations across all continents, including Michelin, Renault, and Nissan, and has thus outlined the new talent trends of the 21st century—global citizens. Carlos Ghosn is the CEO of both the globally renowned automotive giants, Renault and Nissan.
This book describes Ghosn's extraordinary life journey, his growth and success at multinational companies like Michelin, Renault, and Nissan, particularly his legendary efforts to revitalize Nissan Motor. It summarizes Ghosn's management experience and business philosophy, showcasing his personal charisma and the underlying factors of his success. It delves into the management details that made him a "cost killer" and his rapid rise, as well as his practical experiences in helping Michelin, Renault, and Nissan overcome operational crises.
In May 2005, Carlos Ghosn became the ninth CEO of Renault, making him the dual CEO of both Renault and Nissan, two of the world's top ten automotive companies. This is not only a compelling biography of Ghosn but also a management bible for the "cost killer," and an outstanding textbook for contemporary success.