Social Capital Wins (How to Uncover Implicit Resources in Personal and Corporate Networks)

Author: (English) Karl E. Wick, (English) Catherine M. Sathekliffer, translated by Huang Wei
Publisher:
Publishing Date: 2002-01-01
Features: In this empowering book, an expert on social network problems guides you through the entire process of assessing, building, and leveraging social capital. Among the numerous practical insights provided by the authors, you will discover:
Why social capital is so important today;
The strengths and weaknesses of your social network;
The types of social networks that can yield the best returns;
30 mature methods for building an entrepreneurial social network;
How to use social capital ethically and harness the power of "reciprocity";
How to transform social capital into a core competency for your organization, energizing your company;
How to survive and thrive in a networked society.