Promote the development of management knowledge

Author: Xi Youmin, Editor-in-Chief
Publisher:
Publish Date: 2003-07-01
Features: The reason why marketing is successful and the relatively lower status of management and organizational development may lie in the fact that marketing seems to produce results. In contrast, activities in management and organizational development can only inspire good intentions, generate a few ideas, and have little lasting impact. As a result, some people question whether management and organizational development can truly achieve the goal of "knowing how to do it." This book records such an examination. It documents various thoughts on management and organizational development. It is related to some of our existing answers and the use of these answers to address problems. Although this book is a theoretical work aimed at exploring what management and organizational development is and why it is conducted, it is also a practical book that, through numerous cases, records real situations of applying theory to practice.