Desire Stained Glass (A Perspective on Contemporary Chinese Advertising)

Author: Wang Xiao, Fu Ping
Publisher:
Publish Date: 2004-01-01
Features: This book provides a comprehensive elaboration and analysis of the specific forms, symbols, connotations, and expressive techniques of advertising from a broad perspective of media culture. It particularly offers a detailed examination of the current state and characteristics of the Chinese advertising industry. The book includes both in-depth analyses of advertising case studies and profound theoretical interpretations. It also features multiple black and white advertising illustrations. With the grip of a critical tool, quietly observe the clamor of the world. Advertising: It has no place in the past, only an invitation to the future. Advertising transforms simple objects in life into poetry. Everyday things sing out with it. You can see advertising simulating those similar, intimate, and personal forms of communication. Through a real simulation process, it creates a sense of closeness in places where there is none, between people or between people and products. It is hoped that this book will provide readers with some insights and reflections.