Strategic planning of multinational companies in China

Author: Luo Jin
Publisher:
Publish Date: 2001-08-01
Features: Based on the theories of multinational corporations and strategic management, this book explores the presence and development of multinational corporations in China. It primarily addresses key issues such as the strategic environment of multinational corporations in China, their investment strategies, competitive strategies, and the strategic interactions among the Chinese government, domestic firms, and multinational corporations. The book also analyzes several typical cases of multinational corporations operating in China. The entire work is structured across three levels: theoretical analysis, empirical investigation, and case studies, effectively integrating theory with practice. Therefore, it is highly suitable for theoretical researchers, university students, and management personnel of multinational corporations and Chinese enterprises operating in China.