Art Process (Work methods that managers need to learn from artists)

Author: Austin, Rob; Dewin, Lee; Translated by Liu Chunxia et al.
Publisher:
Publish Date: 2004-01-01
Features: This book offers fresh perspectives to help entrepreneurs and business managers understand how to develop successful business strategies and manage enterprises in Asia. Unlike most existing works on Asian business, which rely on conventional methods, this book presents a systematic approach that combines a series of wise marketing and strategic theories with Asian business principles. This brilliant method provides a broad pathway to examine many of the persistent challenges faced by Asian companies, enabling them to better address their own issues. To make the theory clearer and more practical, it employs numerous models for easy application. The experiences of Asian companies and industry giants are woven together into interconnected concepts. Moreover, the book includes numerous case studies to illustrate how these concepts can be applied. Despite years of effort, business professionals still struggle to devise feasible innovative solutions under tight deadlines, whereas artists have consistently done so through collaboration. For example, no business deadline is as fixed as the opening night of a theater production. Today, knowledge-based and plan-oriented business activities can learn invaluable lessons from the improvisation, innovation, and leadership skills of artists. This book teaches us those lessons. It offers a highly effective new approach to innovation in repetition. Rob Austin and Lee Dewin introduce here a collaborative model for strategic planning, product development, and other creative business activities, which resemble rehearsals more than traditional business processes. Later, you will achieve breakthrough results with the following tips.